(Rexel - My Fantasy Stapler - Website - Design your own stapler)
(Rexel - My Fantasy Stapler - Website - Screens from the online applciation)
(Rexel - My Fantasy Stapler - Website - Submit your design and then view yourself with your product in our custom-made video)
(Rexel - My Fantasy Stapler - Website - Bespoke video)
I was commisioned by Purple Frog to develop their 2011 brand awareness campaign for Rexel Europe 'My Fantasy Stapler'. It's an extensive mix of marketing initiatives from Metro ads in Paris though to online movies about the delivery of staplers and punches by Rexel Man, are all designed to engage and direct consumers to an online customisation tool and entry into a competition.
The power behind the whole campaign and its expected success is the highly shareable content where consumers are required to earn votes from their friends to win prizes. Sharing by email and through automated posts from the competition site into Facebook and Twitter will encourage friends of friends of friends to vote and take part themselves.
The entire campaign is built in 11 languages with consumer engagement across 11 YouTube channels, 6 Facebook accounts, 6 Twitter accounts, Flickr, StumbleUpon, Digg, Readit, and many more. Analytics and measurement will help provide valuable insight into consumer behaviours and will help inform where successes, changes, and improvements are required.