(Guinness - Advertising - Take a trip to the dark side)
(Guinness - Advertising - 4 to 6)
(Guinness - Advertising - 7 to 9)
(Guinness - Advertising - 10 to 12)
Guinness - Dark Side, Advertsing Campaign, Feb 2017.
'Take a trip to the dark side'. A/W 2017.
Underlining the idea that an internationally recognisable logo mark is still instantly detectable in abstract form.